欢迎你到此。王玉，来自北京，专注产品体验设计领域。过去的十年里，曾参与多个企业的产品设计工作，近 40+ 项目案例，跨越不同行业持续为企业提供高品质的产品解决方案。由设计热情驱动，追求打造极致的产品，以影响更多人的生活。坚持以创新作为设计的原动力，通过持续不断的创新提升产品力与业务价值。灵活处理极致体验与可行性的平衡，理解妥协的艺术。以目标与关键结果为指导，沉淀方法对事物进行解构，发现基础原理与核心问题。运用高效的沟通策略收缩矛盾，解决实际需求，并总结经验以最小化重复的可能性。六年设计团队管理经验，以真诚和关注为原则，与人和事构建真实的连接。为团队进行能力模型建设、人才选择与培养、团队成长与规划，同时在协作与流程、效率与质量方面进行规范化的标准制定，持续提高团队的竞争力与影响力。
欢迎你到此。王玉，来自北京，专注产品体验设计领域。过去的十年里，曾参与多个企业的产品设计工作，近 40+ 项目案例，跨越不同行业持续为企业提供高品质的产品解决方案。由设计热情驱动，追求打造极致的产品，以影响更多人的生活。坚持以创新作为设计的原动力，通过持续不断的创新提升产品力与业务价值。灵活处理极致体验与可行性的平衡，理解妥协的艺术。以目标与关键结果为指导，沉淀方法对事物进行解构，发现基础原理与核心问题。运用高效的沟通策略收缩矛盾，解决实际需求，并总结经验以最小化重复的可能性。六年设计团队管理经验，以真诚和关注为原则，与人和事构建真实的连接。为团队进行能力模型建设、人才选择与培养、团队成长与规划，同时在协作与流程、效率与质量方面进行规范化的标准制定，持续提高团队的竞争力与影响力。
欢迎你到此。王玉，来自北京，专注产品体验设计领域。过去的十年里，曾参与多个企业的产品设计工作，近 40+ 项目案例，跨越不同行业持续为企业提供高品质的产品解决方案。由设计热情驱动，追求打造极致的产品，以影响更多人的生活。坚持以创新作为设计的原动力，通过持续不断的创新提升产品力与业务价值。灵活处理极致体验与可行性的平衡，理解妥协的艺术。以目标与关键结果为指导，沉淀方法对事物进行解构，发现基础原理与核心问题。运用高效的沟通策略收缩矛盾，解决实际需求，并总结经验以最小化重复的可能性。六年设计团队管理经验，以真诚和关注为原则，与人和事构建真实的连接。为团队进行能力模型建设、人才选择与培养、团队成长与规划，同时在协作与流程、效率与质量方面进行规范化的标准制定，持续提高团队的竞争力与影响力。
Li ONE, the first model of Li Auto, has built a new intelligent cabin with its innovative four-screen interaction. During the three years since its release, it has gone through dozens of version iterations and OTAs, and gradually built and perfected the cockpit operating system of Li ONE, LiOS, from zero to one.
At Li Auto, we have developed design specifications for the cockpit system of each platform. The design specification is the foundation of the whole system and an important support for the future.
Founded in 1996, ThunderStone Technology has long specialized in music entertainment. In the new brand upgrade, a more modernized image was created to match the current aesthetic trends and reinterpret the company's culture and values.
After Li Auto L Series was launched, we standardized and defined the iconography for the entire business, covering the entire platform of the car and styling, branding and marketing, cockpit and cell phone.
ArtKey is an AI design creative website with many excellent AI artworks, aiming to become a gathering place for creative works in the next generation and provide a new communication and learning platform for designers from all industries.ArtKey was born in 2024 under the big wave of AI, and it's a brand-new exploration of AI products.
HiTU is a new digitalized new travel platform launched by HNA Group. The new brand reflects HiTU's brand philosophy - travel is life. From flights to trips, accommodations to attractions, HiTU is constantly changing its role to provide quality services to its users.
During the pre-definition phase of the L-Series, we were involved in the schematic design of the main interaction architecture, including the core framework and maps. The map was fully customized and refactored as a desktop-level application for the new platform.
Li Auto's second-generation extended-range platform model, the L-Series, features a new cockpit system design based on the existing Li ONE. The main interaction structure, application framework, and design specifications were designed and formulated, and went through three version iterations.
ThunderStone KTV aims to provide in-car users with a singing experience comparable to that of a KTV, and has already cooperated with more than 30 car companies.
Li ONE's Mobile Control App is designed to provide convenient and powerful remote vehicle control functions, providing users with a more relaxed and intelligent car control experience.
HANI App is a short-form social video application produced by MOMO (Hello Group),, and all the solutions are centered around the camera element. Through the colorful visual style, HANI App conveys the unique vitality of HANI App as an innovative generation of video tools.
Mesh Tech, a company specializing in touchscreen entertainment, worked with Mesh Tech to explore the branding solution from a number of directions, aiming to find a brand symbol that matches the pioneering entertainment concept of the future.
The new branding program aims to convey the importance and fusion of classical and contemporary music at Central Conservatory Preparatory School, while showcasing the school's professionalism and innovation in the field of music.
Loops Design's Chinese name, 环形万象. It has a strong visual impact, with its fiery red color, tilted angle and very tense word weight. Through this Chinese logo, we hope to convey the company's culture and vision, and let customers feel the company's professional strength and passionate service.
The Storm Sports project was monumentally important and was the first step in a career move in the direction of product experience. Eight icons, each worthy of individual presentation.
Li ONE, the first model of Li Auto, has built a new intelligent cabin with its innovative four-screen interaction. During the three years since its release, it has gone through dozens of version iterations and OTAs, and gradually built and perfected the cockpit operating system of Li ONE, LiOS, from zero to one.
At Li Auto, we have developed design specifications for the cockpit system of each platform. The design specification is the foundation of the whole system and an important support for the future.
Founded in 1996, ThunderStone Technology has long specialized in music entertainment. In the new brand upgrade, a more modernized image was created to match the current aesthetic trends and reinterpret the company's culture and values.
After Li Auto L Series was launched, we standardized and defined the iconography for the entire business, covering the entire platform of the car and styling, branding and marketing, cockpit and cell phone.
ArtKey is an AI design creative website with many excellent AI artworks, aiming to become a gathering place for creative works in the next generation and provide a new communication and learning platform for designers from all industries.ArtKey was born in 2024 under the big wave of AI, and it's a brand-new exploration of AI products.
HiTU is a new digitalized new travel platform launched by HNA Group. The new brand reflects HiTU's brand philosophy - travel is life. From flights to trips, accommodations to attractions, HiTU is constantly changing its role to provide quality services to its users.
During the pre-definition phase of the L-Series, we were involved in the schematic design of the main interaction architecture, including the core framework and maps. The map was fully customized and refactored as a desktop-level application for the new platform.
Li Auto's second-generation extended-range platform model, the L-Series, features a new cockpit system design based on the existing Li ONE. The main interaction structure, application framework, and design specifications were designed and formulated, and went through three version iterations.
ThunderStone KTV aims to provide in-car users with a singing experience comparable to that of a KTV, and has already cooperated with more than 30 car companies.
Li ONE's Mobile Control App is designed to provide convenient and powerful remote vehicle control functions, providing users with a more relaxed and intelligent car control experience.
HANI App is a short-form social video application produced by MOMO (Hello Group),, and all the solutions are centered around the camera element. Through the colorful visual style, HANI App conveys the unique vitality of HANI App as an innovative generation of video tools.
Mesh Tech, a company specializing in touchscreen entertainment, worked with Mesh Tech to explore the branding solution from a number of directions, aiming to find a brand symbol that matches the pioneering entertainment concept of the future.
The new branding program aims to convey the importance and fusion of classical and contemporary music at Central Conservatory Preparatory School, while showcasing the school's professionalism and innovation in the field of music.
Loops Design's Chinese name, 环形万象. It has a strong visual impact, with its fiery red color, tilted angle and very tense word weight. Through this Chinese logo, we hope to convey the company's culture and vision, and let customers feel the company's professional strength and passionate service.
The Storm Sports project was monumentally important and was the first step in a career move in the direction of product experience. Eight icons, each worthy of individual presentation.
理想汽车的首款车型，理想 ONE。以其创新性的四屏交互，构建了全新的智能化座舱。自发布以来的三年期间，经历了数十次版本迭代并 OTA 上线，从零到一逐步构建与完善了理想 ONE 的驾舱操作系统，LiOS。
在理想汽车制定了各平台驾舱系统的设计规范。设计规范是整个系统的基础，也是面向未来的重要支撑。
雷石科技成立于 1996 年，长期专注于音乐娱乐领域。在全新的品牌升级中，以更加现代化的形象来贴近当下的审美趋势，并重新诠释了公司的文化和价值观。
在理想汽车 L 系列立项后，进行了公司全业务的图标规范化和设计定义工作，涵盖整车与造型、品牌与市场、驾舱与手机全端平台。
ArtKey 是一个 AI 设计创意网站，拥有众多优秀的 AI 艺术作品，旨在成为次时代的创意作品聚集地，为各行业设计师提供全新的交流与学习平台。ArtKey 诞生于 2024 AI 大浪潮下，是对 AI 产品的一次全新探索。
嗨途是海航集团全新推出的数字化新旅游平台，全新的品牌体现了嗨途的品牌理念——旅行即生活。从航班到出行，再从住宿到景点，嗨途不断变化自己的角色，始终为用户提供优质的服务。
在 L 系列的前期定义阶段，参与了主交互结构的方案设计，包含核心框架与地图。地图作为新平台的桌面级应用，对其进行了全面定制与重构。
理想汽车第二代增程平台车型-L系列，在已有理想 ONE 的基础上进行了全新的驾舱系统设计。设计并制定了主交互结构、应用框架、设计规范，经历三次版本迭代。
雷石 KTV 旨在为车载用户提供媲美 KTV 的唱歌体验，目前雷石 KTV 已与超过 30 家车企展开合作。
