Li Auto, Icon Design Guideline
理想汽车 - 图标设计规范
After Li Auto L Series was launched, we standardized and defined the iconography for the entire business, covering the entire platform of the car and styling, branding and marketing, cockpit and cell phone. We upgraded the style of the original Li ONE, aiming to unify the icons across the board and ensure a consistent feel. During the design process, we adhered to the principles of function first, minimalist design and de-stylization, so that the final icon scheme was refined, simple and friendly, matching the company's brand temperament, and able to clearly convey information in different business scenarios, enhancing the overall perception and professional image of the Li Auto brand.
在理想汽车 L 系列立项后，进行了公司全业务的图标规范化和设计定义工作，涵盖整车与造型、品牌与市场、驾舱与手机全端平台。在原有理想 ONE 时期的风格上进行升级，旨在进行全端的图标统一并确保感受一致。设计过程中，秉承功能第一、极简设计和去风格化的原则，使最终呈现的图标方案精致、简洁、亲和，与公司品牌气质相符，在不同的业务场景中，都能够清晰地传递信息，提升了理想品牌的整体感知和专业形象。
Li Auto, Icon Design Guideline
理想汽车 - 图标设计规范
After Li Auto L Series was launched, we standardized and defined the iconography for the entire business, covering the entire platform of the car and styling, branding and marketing, cockpit and cell phone. We upgraded the style of the original Li ONE, aiming to unify the icons across the board and ensure a consistent feel. During the design process, we adhered to the principles of function first, minimalist design and de-stylization, so that the final icon scheme was refined, simple and friendly, matching the company's brand temperament, and able to clearly convey information in different business scenarios, enhancing the overall perception and professional image of the Li Auto brand.
在理想汽车 L 系列立项后，进行了公司全业务的图标规范化和设计定义工作，涵盖整车与造型、品牌与市场、驾舱与手机全端平台。在原有理想 ONE 时期的风格上进行升级，旨在进行全端的图标统一并确保感受一致。设计过程中，秉承功能第一、极简设计和去风格化的原则，使最终呈现的图标方案精致、简洁、亲和，与公司品牌气质相符，在不同的业务场景中，都能够清晰地传递信息，提升了理想品牌的整体感知和专业形象。
Li Auto, Icon Design Guideline
理想汽车 - 图标设计规范
在理想汽车 L 系列立项后，进行了公司全业务的图标规范化和设计定义工作，涵盖整车与造型、品牌与市场、驾舱与手机全端平台。在原有理想 ONE 时期的风格上进行升级，旨在进行全端的图标统一并确保感受一致。设计过程中，秉承功能第一、极简设计和去风格化的原则，使最终呈现的图标方案精致、简洁、亲和，与公司品牌气质相符，在不同的业务场景中，都能够清晰地传递信息，提升了理想品牌的整体感知和专业形象。