Travel is Life
嗨途 - 旅行即生活
HiTU is a new digitalized new travel platform launched by HNA Group, integrating the advantageous resources of HNA Group's airlines, hotels, tourism and other fields. The new brand continues the HNA brand color scheme with a warm and lively orange color. The clever triangular symbol, representing elements such as mountains, navigation, camping and flying, embodies the brand concept of HiTU - travel is life. The upward rising line in the logo inherits the brand DNA of HNA, and also represents the road of traveling. From flights to trips, accommodations to attractions, HiTU is constantly changing its role to provide quality services to its users.
嗨途是海航集团全新推出的数字化新旅游平台，融合了海航集团旗下航空、酒店、旅游等多个领域的优势资源。全新的品牌延续了海航品牌色系，采用了热烈而活泼的橙色。巧妙的三角形符号，代表山川、导航、露营和飞行等元素，体现了嗨途的品牌理念：旅行即生活。标识内向上扬起的线条，继承了海航的品牌DNA，也是代表旅“途”这条道路。从航班到出行，再从住宿到景点，嗨途不断变化自己的角色，始终为用户提供优质的服务。
Travel is Life
嗨途 - 旅行即生活
嗨途是海航集团全新推出的数字化新旅游平台，融合了海航集团旗下航空、酒店、旅游等多个领域的优势资源。全新的品牌延续了海航品牌色系，采用了热烈而活泼的橙色。巧妙的三角形符号，代表山川、导航、露营和飞行等元素，体现了嗨途的品牌理念：旅行即生活。标识内向上扬起的线条，继承了海航的品牌DNA，也是代表旅“途”这条道路。从航班到出行，再从住宿到景点，嗨途不断变化自己的角色，始终为用户提供优质的服务。
Travel is Life
嗨途 - 旅行即生活
HiTU is a new digitalized new travel platform launched by HNA Group, integrating the advantageous resources of HNA Group's airlines, hotels, tourism and other fields. The new brand continues the HNA brand color scheme with a warm and lively orange color. The clever triangular symbol, representing elements such as mountains, navigation, camping and flying, embodies the brand concept of HiTU - travel is life. The upward rising line in the logo inherits the brand DNA of HNA, and also represents the road of traveling. From flights to trips, accommodations to attractions, HiTU is constantly changing its role to provide quality services to its users.
嗨途是海航集团全新推出的数字化新旅游平台，融合了海航集团旗下航空、酒店、旅游等多个领域的优势资源。全新的品牌延续了海航品牌色系，采用了热烈而活泼的橙色。巧妙的三角形符号，代表山川、导航、露营和飞行等元素，体现了嗨途的品牌理念：旅行即生活。标识内向上扬起的线条，继承了海航的品牌DNA，也是代表旅“途”这条道路。从航班到出行，再从住宿到景点，嗨途不断变化自己的角色，始终为用户提供优质的服务。